Privacy policy

This Privacy Policy explains how Color Atelier Paint (“Color Atelier,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit or make a purchase from coloratelierpaint.com (the “Site”). By accessing or using the Site, you agree to this Privacy Policy.

1. Information We Collect

We collect personal information in order to provide and improve our services, process orders, operate our business, and comply with legal obligations.

A. Device Information

Automatically collected when you visit the Site.

Examples:

  • IP address

  • Browser type

  • Time zone

  • Cookie identifiers

  • Pages viewed, products viewed

  • How you interact with the Site

Purpose:

  • Operating and optimizing the Site

  • Fraud prevention and security

  • Analytics and reporting

Source:

  • Automatically via cookies, pixels, tags, beacons, log files

Disclosure:

  • Shared with Shopify and trusted analytics, marketing, or security partners.

B. Order Information

Collected when you make a purchase.

Examples:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details (processed securely by payment gateway; we do not store full credit card details)

Purpose:

  • Process and fulfill orders

  • Arrange shipping and delivery

  • Communicate regarding orders

  • Fraud prevention

  • Customer account management

Disclosure:

  • Shopify (store platform)

  • Payment processors (e.g., Shopify Payments, PayPal, Klarna)

  • Shipping and fulfillment partners

  • Fraud prevention services

C. Customer Support Information

Collected when you contact us.

Examples:

  • Name, email, phone number

  • Order details

  • Photos, descriptions, or messages submitted for assistance

Purpose:

  • Provide customer support

  • Resolve issues

  • Improve our products and services

Disclosure:

  • Shopify support

  • Email or ticketing platforms (e.g., Gmail, Zendesk, Shopify Inbox)

D. Marketing & Communications Information

Examples:

  • Email address for newsletters

  • SMS phone number (if you opt in)

  • Preferences and engagement data

Purpose:

  • Deliver marketing emails, offers, product updates

  • Provide personalized content

Disclosure:

  • Email/SMS marketing providers (e.g., Klaviyo, Mailchimp)

2. How We Use Personal Information

We use personal information to:

  • Provide, customize, and optimize our products and services

  • Process payments and fulfill orders

  • Communicate with you about your account or orders

  • Provide customer support

  • Conduct analytics and improve our Site

  • Send marketing communications (only with your consent where required)

  • Detect fraud or security threats

  • Comply with legal obligations

3. Sharing Personal Information

We share your personal information only with trusted third parties necessary to operate our business, including:

  • Shopify (ecommerce hosting and processing)

  • Payment processors (Shopify Payments, PayPal, etc.)

  • Shipping carriers and fulfillment partners

  • Marketing partners (Google, Meta, Klaviyo, etc.)

  • Analytics providers

We may also share information if required by law, court order, or to protect our legal rights.

We do not sell personal information for monetary gain.
However, under California law, sharing data for targeted advertising may be considered “selling” or “sharing.” See “Your Rights (CCPA)” below.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable core site functions (shopping cart, checkout)

  • Recognize repeat visitors

  • Remember preferences

  • Provide analytics

  • Deliver relevant advertising

You may disable cookies in your browser settings, but some features may not function.

See our Cookie Policy for full details.

5. Behavioral Advertising

We may use personal information to deliver targeted ads through:

  • Google Ads

  • Meta (Facebook/Instagram)

  • Pinterest

  • Klaviyo

  • Shopify Audiences

You can opt out via:

6. Do Not Track Signals

Because no industry standard exists, we do not respond to Do Not Track (“DNT”) signals at this time.

7. Data Retention

We retain personal information only as long as necessary for:

  • The purpose for which it was collected

  • Business operations

  • Legal compliance (e.g., tax, accounting)

  • Security or fraud prevention

You may request deletion at any time (see Your Rights).

8. Minors

Our Site is not intended for individuals under 16 years old.
We do not knowingly collect data from children.
If a parent believes a child has submitted data, contact us immediately for removal.

9. Your Privacy Rights

A. California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what categories of personal information we collect

  • Access your personal information

  • Request deletion

  • Correct inaccurate information

  • Opt out of data “selling” or “sharing” for targeted ads

  • Limit the use of sensitive personal information

  • Designate an authorized agent

To submit a request, email us at [your email address].

Do Not Sell or Share My Personal Information

You may opt out at any time by using our “Do Not Sell or Share My Personal Information” link (required under CPRA).

B. GDPR (EU/EEA Customers)

If you are located in the EEA, you have the right to:

  • Access, correct, delete, or restrict your data

  • Object to certain processing

  • Data portability

  • Withdraw consent

We process your data under:

  • Contract necessity (to fulfill orders)

  • Legitimate interest

  • Legal obligations

  • Your consent (e.g., marketing)

10. Security

We use appropriate administrative, technical, and physical safeguards to protect personal information, including SSL encryption. No method is 100% secure, but we take reasonable measures to protect your data.

11. Changes to This Policy

We may update this Privacy Policy from time to time.
Updates will be posted with a “Last Updated” date.

Continued use of the Site constitutes acceptance of the updated policy.

12. Contact Information

For questions, requests, or concerns regarding your privacy:

Color Atelier
3055 23rd Street
San Francisco, CA 94110
Email: hello@coloratelierpaint.com